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Media the Voice for environment

In the name of development we have encroached the forest, lakes and waterways and what not?  When too much of human activities are conducted against nature it goes in its course be that Kashmir flood, incident in Kedarnath region 2013 or tsunami, cyclones and all types of natural calamities throughout the world. No media is discussing the root cause of the problems which can bring change in the society by the media. Living in harmony with the nature we all know about its importance, but when it comes to practice we tend to forget about it.


Everyone wants development, but at what cost? Who would listen to the victims? few oppose industrialisation that has equilibrium  with the nature. How many dams, hydroelectric power plants can be laid along the river 10-60? More importantly there is no clear cut policy on dams, and no thoughts as how dams should be built, where or how? Today, society’s interaction with the nature is extensive that environment question has assumed all humanity whether the tool print media is utilized  properly regarding this effect to reach out to create awareness. 

The attempts to reach people on regular basis. Advertisement always fascinates one as much as the product themselves. The change of trend in marketing has also affected the change of trend of newspapers in recent times. More and more advertisement frequently appears in newspaper.


A lifeline that defines the state is a wealth that belongs not just to you and me, but to the generations to come, one has absolutely no right to tamper with, let alone destroy it, for a plan that will benefit only lesser part of the populance. The whole scenario is one of roobing peter to pay paul. Who is going to pay for impending  failure of this folly?

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